Project
Branding & Corporate Identity

Challenge
Create a branding and corporate identity package for Alternative Resotration that represents a masculine paint and body restoration shop specializing in 1970's muscle cars.

The logo should show full detail of several muscle cars.As well as highlighting the paint and body services of Alternative Restoration. The logo must be scalable for large format printing on the sides of semi-trailer trucks.

Solution
Creative Beyond developed a logo that is 100% scaleable with a photo-realistic look. Attention to detail was our primary concern in developing the car renderings. Looking through the windsheild the seats are visable and the grills on the front of the cars are exact.

The main focus of this brand is on the specialization of the 1970's muscle cars. Pairing the cars with coordinating vibrant colors against a chrome backdrop and adding a reflection speaks to the painting aspect of Alternative Restoration.

To give a masculine, sporty look to the business card and letterhead, Creative Beyond created a streamlined design with a strong racing stripe down the side. The stripe is indicative of the paint designs on muscle cars further emphasises Alternative Restoration's specialization.