Q: How did an exceptional communication strategy help the Canadian Bar Association deliver on the power of membership?

Printworks | Website | Ad Campaign

Project
Redesign Brand Identity, Logo, Stationary, Newsletters, Ad Campaigns, Directories, Conferences & Website Portal
www.cba-alberta.org

Challenge
Create a new brand identity, not only to represent a diverse group of members consisting of lawyers and judges located across Alberta, Canada, but to also generate new memberships and increase interest in existing members.

Solution
After understanding the vision of the association, Creative Beyond developed an eye catching identity to represent their unique personality. The clean lines, bold colors, illustrative style and subtle curves offset by the asymmetrical symmetry show that this is a different kind of law association. The unique style undoubtedly stands out and generates interest from new and existing members.

Q: How did an exceptional online experience help the Canadian Bar Association streamline business costs?

Project
Portal and application developmentwww.cba-alberta.org

Challenge
Review business processes and recommend solutions to streamline business tasks.

Solution
After reviewing the business process, Creative Beyond developed a portal and application solution to allow the 9000+ members to update their profiles online with secured access, register for daily “lunch & Learn” seminars, check an online calendar for daily events, and download materials and videos of missed seminars. Staff at the CBA can edit and update the portal with an online content management system, accept payment for seminars through ecommerce capabilities. The portal and application solution integrates with the national IMIS database and infrastructure. The design solution continues the established branding to keep a fluid look and feel.

Project
Ad campaign for annual law day event: Identity, brochures, posters, bus and newspaper ads, banners

Challenge
Create an identity for an annual law day event held in 3 cities and follow with an effective ad campaign targeted towards 9 – 12 year olds. The identity and campaign style will be used for several years.

Solution
To reinforce the CBA brand and capture the attention of 9 – 12 year olds, Creative Beyond developed a new identity for the event with a bright, fun look in a similar style to the CBA. Campaign included brochures, posters, banners, bus and newspaper ads.