Project
Ethics Campaign, Brochures, Bookmarks, Website Images & Posters

Challenge
Create an identity and print campaign for the CHR ethics committee to address sensitive ethical issues faced by family, patients, and hospital staff across alberta.

Solution
Discussions with CHR highlighted the need for top of mind awareness of ethical issues faced in hospitals today. Creative Beyond tackled this delegate issue by understanding the difference between offensive and thought provoking. Our goal was to communicate a positive message while addressing the issues at hand.

Each year Creative Beyond develops a new look for the ethics brochures.