Project
Marketing Materials

Challenge
ebackup was looking to develop marketing materials and was open to giving their brand a facelift. Their primary target was small and medium businesses that didn't use an effective data backup solution.

Solution
ebackup was faced with several challenges when trying to convey how revolutionary their data backup solution was. One primary challenge was to overcome the idea that there wasn't anything physical the customer could hold.

Creative Beyond solved this problem by redefining how the ebackup brand was introduced. By putting a picture of a data storage server front and center with the different ways the client could access their data, it showed the client that the data backup was a physical object and overcame the potential clients primary reservations.

Creative Beyond went a step further and highlighted the separate service packages by using 3 distinct colors. This color separation was then carried through all aspects of the ebackup brand.

The light weight, portable trade show banners (shown above) were designed for quick and easy use when traveling internationally. The 3rd banner was designed to be used in conjunction with a video projector. The video projector would run a flash presentation on ebackup's revolutionary data backup solution.