Q: How did effective branding help Sun Fisher Golf Club translate it's unique personality?

Project
Brand Identity, Ad Campaign, Investment Package, Promotional Materials & Website.

Challenge
A brand was needed for a new golf course. The course is a limited partnership investment opportunity and will allow for a large variance in player abilities. The terrain is rough, dusty with tall fescue grasses.

Solution
Focusing on the terrain of the course, the name, logo and tag line were born. Sunfisher is an old west term for a bucking bronco trying to sun both sides of its body by arching its back and tossing its head side to side. This unique branding design was chosen because it is a fitting image for the wild ride golfers will experience at this club, hence the tag line, "It’s a wild ride".